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In the U.S., there will be 590,349 pilots collectively about 28 million hours of 228,000 different devices this year alone, according to the U.S. Federal Aviation Administration (FAA). To navigate, pilots use altimeters, global positioning, and good old fashion card, creating an opportunity for Merchant ecommerce. Eric Boles
Aviation charts or tables are typically four feet by six rectangles that take up a lot of room, are difficult to handle in a tight cockpit and deteriorate more easily than the drivers bend and fold their flight after flight.
Eric Boles, a private pilot and founder of Skysectionals.com, saw a need and found that drivers pay for smaller, easier to use maps. But to market a product is not easy, especially if the product is found to be intangible.
"There was a considerable amount of discussion about what might work," Boles said. "At one point, Ross [patron, friend and driver] and I started around the idea of laminating the cards just because they wear fast, you know like laminated maps. They are convenient, but the cost of something like this … I did not feel there would be much of a market for $ 30 graphics when people are accustomed to paying $ 7. "
Peck: Describe your development process product, what general steps did you go to set up Sky Sectionals printable maps?
Eric Boles: We first need to understand the customer needs we should address. As a pilot myself, I was very familiar with the frustrations of the large form of aviation charts. You are constantly running on and unfold in the cockpit making it difficult to keep track of your route, especially in a small cockpit. Providing maps using letter boards, they are much more convenient to use on a kneeboard, a standard accessory that most pilots use to keep track of other paperwork in the cockpit.
With this principle, we examined pre-printed graphics in this format, but printing and inventory costs proved too high, especially since the products have two to six months, before new editions are published. Aware, however, that e-book is not only more profitable, but ultimately more practical (immediate delivery the ability to print multiple copies, etc.), we chose to go this route.
Peck: Certainly not all physical products are good candidates for processing into a downloadable product, but what advice would you give to other traders who might be looking to move from tangible to the intangible asset?
Eric Boles: Moving inventory tangible downloadable Inventory can be difficult. If section Sky ', we started with an e-book and never had to make this transition in our own business. For more details visit www.joint target = "_blank"> ventures-secret.com we developed a product that was built in familiarity with our audience because it is complementary to standard aeronautical charts. In addition, our e-products have been developed to be more practical products tangible public our customers are accustomed.
Peck: Are there any particular challenges or concerns that specialist retailers downloadable in need of worrying?
Eric Boles: Most electronics will require a certain level of technical experience on the client side, you must remember to take this into account when developing products and ensure that your audience will have the necessary software / Hardware to use what you sell. When converting a tangible product to an e-book, try to stick to industry standards and make sure to support both PC and Mac platforms.
You want to be ready for good after-sales service to help clients work through problems they meet in May Fortunately, people have become increasingly familiar with the PDF, audio and video formats in recent years.
Peck You mentioned in our previous conversations that you've spent much time looking for a vendor cart. Would you explain what you have made looking for shopping carts, what challenges have you encountered, and explain which supplier you're finally used?
Eric Boles: Skysectionals.com has been in operation a little over a year now and we are already on our second e-commerce platform. There many great solutions out there, for more details visit href = "http://www.joint-venture-guide.com" target = "_blank"> www.joint venture-guide.com but none of them to excel in everything. We had difficulty finding a basket peddler who supports file formats that our cards back to (~ 50MB each … and we have over 100 charts that are updated constantly). We also had much to do with email marketing and analysis of integration.
We started with 1shoppingcart.com. They offered great integration with their marketing tools e-mail but does not provide integration with Google Analytics that we needed. In addition, while they support file sizes that we have been incredibly slow and unreliable.
E-Junkie provides some basic integration with Aweber.com and we transition from our email marketing for them. However, integration is not as robust as 1Shoppingcart.com and we lost the ability to automatically classify between prospects and customers segment based niche products ordered one.
We are always looking for the ideal platform shopping cart that provides all the functionality we needed. I am optimistic that E-Junkie will continue to improve and I am constantly evolving alternative type magneto and FoxyCart.com.
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Article Source: ArticlesBase.com – Sky Sectionals Profits From Downloadable Niche Product!
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