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Luminox watches are known by the self-powered lighting system which is unique and guaranteed to last at least ten years. In order to integrate this facility, Luminox watches undergo additional manufacturing steps that no other watches in the world do. The history of Luminox is closely associated with this unique feature of its watches.
Richard Timbo and Barry Cohen, two business relationships that are known throughout their careers as sales representatives, sought to create a market through branded products or proprietary technology that would put a barrier to competition. They found the Swiss RMBG, which has a unique lighting technology, and suggested that this technology will be incorporated in watches Swiss, and obtained exclusive rights to the use of technology in North America.
The new design watches, which were first marketed under the brand name of Swiss company was soon renamed Luminox, a very suggestive name of his abilities unique lighting that was derived from the Latin root Lumi, the light of sense and meaning of NOx night.
The watch brand is unknown still struggling to make his mark in a market competitive threw a great value by its brand name, when he made a break in the form of a call from a naval officer U.S. purchase. In 1993 the company received an invitation from the procurement officer of U.S. Navy SEAL teams to provide a specially designed range of watches. The U.S. Navy Sea, Air and Land (SEAL) teams needed a dive watch for their use on night missions. Luminox the challenge and worked with its Swiss partner for nine months before going out with the first Navy SEAL Watch in 1994.
It was a turning point in History of Luminox watches. The seal of approval given by the seal to enhance the credibility of the brand and enhanced its image in the consumer market. Demand for watches began to grow. The company began selling its watches Luminox plastic model.
After selling many thousands of watches plastic model for five years, the company introduced the first steel version, with glass fiber, carbon in 1999. The steel version of diving watches seal was an instant success. From this, it was clear to manufacturers that they could do Watches greater varieties and numbers, the market would absorb them. This prompted the company to an expansion drive and desire to introduce new models.
In fall 2000, the company came out with an all steel series and an all titanium series. New launches were again greeted with a resounding success, as the market lapped both products. These series of integrated functions located in what is considered beautiful watch, and included 10-year lithium battery, sapphire crystal glass and anti-reflective coating.
The company has also developed a new version that was intended for special customers by adding freshness to its range.
If the appeal of the U.S. Navy was an important milestone in the history of Luminox watches, air force has not been lagging far behind. The company received a call in 1999 from the Edwards Air Force Base inform those they loved the watches produced by them, and I have a version for use during their bombing missions. The requirement was to develop something specifically for them, not to distribution, or even adapt the version that was delivered to the Navy. This has led to a series of hits that has been developed for used by F-117 Nighthawk Stealth pilots.
Luminox subsequently acquired rights to develop hits for the unique needs of the aviation industry. Thus was born a different range of watches in the Luminox group.
The company is currently working on plans for new lines of watches to satisfy both the requirements of the Navy and Air Force, and takes various measures to conserve and consolidate keep you in the retail market.
About the Author:
Zai Zhu is a watch collector and a watch dealer. Visit http://www.discountwatchstore.com to shop over 1000 styles of watches including many Luminox watches, Citizen watches, Orient watches, Invicta watches, and many more, as well as to learn about watches.
Article Source: ArticlesBase.com – History of Luminox watches
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